At the Consumer Electronics Show (CES) 2023, businesses with a focus on the metaverse provided demonstrations of products that enhanced the virtual reality (VR) experience by including the ability to smell. According to a paper that was released not too long ago by the consulting company McKinsey & Company, the metaverse has the potential to create a value of $5 trillion by the year 2030.
The paper did remark, however, that in order for the metaverse to be successful, it would need a better developed human side that provides its users with happy experiences.
It’s possible that the incorporation of the senses of smell and touch into virtual reality experiences, such as those that were shown at the recent CES, will be one of these triggers.
An article published by Fortune, one of the companies, dubbed OVR Technology, demonstrated a headgear that had a container for eight different fragrances that may be combined to produce a wide variety of odors.
According to recent reports, the virtual reality headgear is expected to become available later on in the year 2023.
An older version that was utilized for fragrance marketing gives customers the ability to smell several locations, ranging from the aroma of marshmallows being roasted to the scent of a bed of roses.
Extended reality will soon be combined with business, entertainment, social connection, education, and well-being, according to Aaron Wisniewski, the CEO of OVR Technology. Wisniewski believes this will happen in the near future.
Aurora Townsend, an executive at FireFlare Games, recently divulged that her company plans to develop a virtual reality (VR) dating app whenever the technology required to do so is widely accessible on the market. The software would also integrate immersive sensations such as touch, according to Townsend. In the meanwhile, it’s possible that customers aren’t too thrilled with the new development.
Ozan Ozaskinli, a participant at CES, tried out various haptics items and pointed out that the technology is still a long way from being practical.
On the other hand, the technology expert said that it has the potential to be included into online meetings due to the fact that consumers may truly feel something via the usage of the technology.
In the year 2022, blockchain technology and the metaverse were the talk of the Consumer Electronics Show (CES). Through their exhibits, companies like Samsung, which announced an NFT platform, displayed the latest breakthroughs in blockchain technology and the metaverse.