March 31, 2023

Atari has gone by many names, having been bought and sold many times, but its legacy has always remained the same. Originally established in 1972, Atari made a mark on the world that nobody expected.

Known as a pioneer in arcade games, home video game consoles, and home computers, Atari is the inspiration behind a lot of today’s efforts. Atari has brought the likes of Pac-Man, Space Invaders, Mario Bros, and Donkey Kong to old-school console gamers. Having progressed through the space of time, they have continued to bring us games like RollerCoaster Tycoon.  

It has been 50 years since their debut, and to celebrate their 50th anniversary, Atari is releasing a collection of GFTs, otherwise known as “gifting” NFTs. 

What You Need To Know About Atari GFTs Collection

To celebrate its 50th anniversary, Atari has partnered with graphic artist Butcher Billy, who previously worked with Stranger Things for season 4, to create a collection of 2,600 NFTs. This collection follows the announcement of their interaction museum-style game highlighting their progress over the last 50 years. 

The 2,600 NFTs will also be accompanied by a “free metaverse experience”, in collaboration with their current web3 and blockchain initiative. In this metaverse, users will have the ability to explore Room 133, a virtual environment where users can find clues relating to the NFT collection. 

The NFT/GFT collection was minted on September 20th, 2022. The goal of creating GFTs, or “gifting” NFTs, is to inspire users to share their joy with their family, friends, and loved ones. Buyers of these GFTs will only find out whether their NFTs are common, rare, or epic on the day of mint.

Users who buy 4 or more GFTs will be eligible for a 5th surprise GFT. Additionally, GFT holders will be able to compete in game competitions and earn special rewards. Holders are also expected to have access to more features within the Metaverse, although the extent of this sentiment is currently unknown. 

The Atari brand is synonymous with video games, and video gaming is the backbone of the metaverse. What better way to commemorate Atari’s 50th anniversary than by ushering in a new era of technological innovation while also honoring the brand that launched the modern video game industry?

Wade Rosen, CEO of Atari

Atari Sunnyvale In The Sandbox

Atari is also revealing Sunnyvale, within The Sandbox, where you can celebrate the birthplace of Atari and experience their games in the Metaverse. This social and gaming experience features environments based on 17 original Atari games, as well as a game based on Crystal Castles. The Crystal Castles gaming experience will see players racing through a maze castle, collecting gems, and fighting enemies.

As the Metaverse intended, Sunnyvale will allow players to interact and explore within the Metaverse. Users will also be surrounded by Atari-based NPCs, quests, and games. The Atari Sunnyvale will be launching in collaboration with The Sandbox Alpha Season 3, which debuted on the 24th of August 2022.

“The vision that the team at The Sandbox has, and the creativity and energy they bring to the project, makes them an ideal partner for Atari,” “We will continue to experiment and find new ways to bring programming to the open world, and look forward to bringing more experiences to players.”

Wade Rosen, CEO of Atari

Blockchain Gaming Is Getting Better

It seems fitting that a company that rose to success because of gaming, is embracing the latest in gaming technology. NFT gaming is streamlining the gaming industry.

Atari has shown interest in blockchain technology long before this, even going as far as creating its own cryptocurrency token. The Atari token is an ERC20 token built with the aim of bettering the interactive entertainment industry.

From creating a digital line of sneakers to their Metaverse casino, Atari wants to revolutionize media and gaming, just as they have done since 1972. This is not the end of Atari as they continue to expand their reach and captivate new audiences with innovative technologies. 

The world of gaming has become a better place thanks to blockchain technology, and we can’t wait to see what Atari has in store for the future. But for now, happy 50th anniversary Atari. 

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