March 23, 2023

  • Fidelity Investments is considering allowing individual investors to buy bitcoin.
  • Investors would be able to purchase the asset through the company’s online brokerage.
  • Fidelity has over 34 million individual investors on its platform.

Fidelity Investments is reportedly considering allowing individual investors to invest in bitcoin on its brokerage platform, per a report from the Wall Street Journal.

The pro-bitcoin financial institution previously published an investor report titled Bitcoin First, establishing why investors should consider investing in bitcoin before any other digital asset. Now, Fidelity looks to open up this investment vehicle to its more than 34 million individual investors.

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