April 21, 2024

This is an opinion editorial by Frankie Wallace, a freelance writer from the Pacific Northwest.

Bitcoin has been much in the news recently, for reasons both good and bad. Recent declines in bitcoin values engendered intense speculation over the future of the currency. At the same time, the expansion of bitcoin into markets worldwide and rapid developments in system capabilities suggest that the reports of bitcoin’s death have been greatly exaggerated.

While much remains to be revealed about the future of bitcoin, what is becoming increasingly apparent is its vast potential to revolutionize the customer journey. This article examines the use of bitcoin to promote customer engagement, support customer satisfaction and ensure an exceptional customer experience.

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