December 14, 2024

Toys and Games Market size was valued at US$ 417.5 Bn. in 2021 and the market is expected to reach US$ 844.3 Bn. by 2029, at a CAGR of 9.2% through out the forecast period.

Toys and Games Market Overview

Over the forecast period, Maximize Market Research expects the Toys and Games Market growth from USD 417.5 Bn. in 2021 to USD 844.3 Bn. in 2029 at a CAGR of 9.2 percent. The report analyzed by Maximize Market Research, on the Toys and Games market, covers an extensive regional analysis and competitive landscape.

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Toys and Games Report Scope and Research Methodology

The report is a thorough analysis of the Toys and Games market provided with key findings including Pricing, investments, expansion plans, and physical presence in the Toys and Games market. The report provides information on the drivers, restraints, opportunities, and challenges of the Toys and Games market. The financial standing, portfolio, technology adoption, merger and acquisition, joint ventures and strategic alliances are included in the competitive environment for the Toys and Games market. The bottom-up approach was used to understand the Toys and Games market size estimation and growth rates in the report.

Regional analysis of the Toys and Games market conducted at a local, regional and global level. For a segment-wise analysis of the Toys and Games market. The report also provides information on the emerging regions that are expected to be major markets for the Toys and Games market. 

The report includes primary and secondary collection methods with qualitative and quantitative approaches for the analysis of the Toys and Games market.  The primary collection method includes Surveys, questionnaires and telephonic interviews with market leaders and business owners. The secondary method includes financial reports, annual reports, press releases, white papers, etc. SWOT analysis is used to identify the threats and weaknesses of the market while PORTER is used to understand the competitive intensity of the industry in the Toys and Games. 

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Toys and Games Regional Insights

The Toys and Games market is broadly segmented into North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa. The Regional Analysis in the report helps to understand the Toys and Games market in various countries. The report includes a thorough analysis of all the factors, market size, growth rate, and import and export in regions. 

Toys and Games Market Dynamics: 

When they have leisure time, kids like playing video games. The popularity of video games among kids has significantly increased thanks to developments in technology like VR and AR. The advent of instructional games has inspired both parents and grownups. These elements are anticipated to fuel market expansion.

the rising teen and adult interest in FIFA, Counter-Strike, Fortnight, and PUBG. The market demand for the goods is being driven by rising video game spending and tournament attendance.

Toys and Games Market Segmentation: 

In 2021, Electronic Games have a 38% market share by product. Consumer expenditure on video content, virtual reality material, and video game tournaments has dramatically increased as a result of technological advancements. The segment is expanding mostly as a result of the rise of mobile and internet gaming as well as the transition away from digital software delivery. In order to generate leads, provide an engaging gaming experience, and shift the product to a more service-oriented model, several toy manufacturers have substantially invested in the production of content that is focused on their flagship items. These elements are fueling the market’s segment growth.

By End Use, the market was dominated by the 15 and above category in 2021 with a 50% share. Skateboards and scooters performed better than fashion dolls, accessories, and Lego building sets as sports toys. As a tool for child development, families in wealthy nations are increasingly purchasing interactive, educational toys.

Toys and Games Market Key Players

1. Mattel Inc.
2. Hasbro Inc.
3. Lego Group
4. Takara Tomy Co. Ltd
5. Bandai Namco Holdings Inc.
6. Simba-Dickie Group
7. Spin Master Ltd
8. AOSHIMA BUNKA KYOZAI Co. Ltd
9. Moose Enterprise Holdings Pty Ltd
10. Tru Kids Inc.
11. Namco Bandai
12. Toy Quest
13. Sanrio Company Ltd.
14. Konami Corporation
15. Integrity Toys, Inc.
16. Jakks Pacific

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Key questions answered in the Toys and Games are:

  • What is Toys and Games?
  • What was the Toys and Games market size in 2022?
  • What is the growth rate of the Toys and Games?
  • Which are the factors expected to drive the Toys and Games market growth?
  • What are the different segments of the Toys and Games?
  • What growth strategies are the players considering to increase their presence in Toys and Games?
  • What are the upcoming industry applications and trends for the Toys and Games?
  • What are the recent industry trends that can be implemented to generate additional revenue streams for the Toys and Games? 
  • Who are the leading companies and what are their portfolios in Toys and Games? 

Key Offerings:

  • Past Market Size and Competitive Landscape (2018 to 2022)
  • Past Pricing and price curve by region (2018 to 2022)
  • Market Size, Share, Size & Forecast by different segment | 2023−2029
  • Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by Region
  • Market Segmentation – A detailed analysis by segment with their sub-segments and Region 
  • Competitive Landscape – Profiles of selected key players by region from a strategic perspective
    • Competitive landscape – Market Leaders, Market Followers, Regional player
    • Competitive benchmarking of key players by region
  • PESTLE Analysis 
  • PORTER’s analysis 
  • Value chain and supply chain analysis 
  • Legal Aspects of Business by Region
  • Lucrative business opportunities with SWOT analysis 
  • Recommendations 

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